Tea house rambler & co
Designing for media, ecology, and urban engagementFor Rambler&Co, I collaborated with the art director to bring a promotional campaign to life during Moscow City Day and the Moscow Urban Forum 2023. The Media Tea House creatively engaged urbanaudiences by offering artisan teas inspired by the flavours of the holding’s nine media outlets. Served in edible cups with biodegradable, seed-embedded labels, the event showcased responsible consumption and sustainability.
Based on the approved design concept, I designed the cupholder, menu, tea labels, and tent graphics, creating a cohesive brand experience. Over 30,000 visitors engaged with the Tea House during the event. The campaign reached over 9.3 million people in social media, increased Telegram subscribers by 49.5%, and won "Best Social Projects of Russia" and "Best ESG Projects of Russia".
Each tea was designed to reflect the essence of Rambler&Co's media platforms and offer a personalised experience. For example, Lenta.ru is a news site with the label "For Engagement." Championat, focused on sports, has "For Activity." Every tea blend matched its platform's theme, making each cup a memorable brand connection.
