mossport campaign

As part of the 100 Years of Moscow Sports campaign, I designed branding for buses and metro trains, ensuring high visibility while maintaining consistency with the event’s identity. The bus design directed people to the event’s website, while the metro train showcased a timeline of Moscow’s sports history, turning its interior into an immersive exhibition. The challenge was adapting the design system to large-scale formats, keeping visuals bold, legible, and instantly recognisable.

I also collaborated on the website and restaurant menus for a healthy eating festival, helping improve event discoverability and making key information easy to navigate. Featuring 60 restaurants, the festival promoted healthy eating and sport-inspired dishes as part of the celebration. Over 205,000 visitors engaged with the campaign, experiencing Moscow’s sports legacy through a mix of transport branding, digital content, and live events.